Artistic Papercraft for Aramex Global Campaign
Joining forces with Noelia Lozano, a renowned paper artist with a global reach, we embarked on an exciting project for Aramex and their Shop&Ship service for Middle East countries. Our approach was essentially light, shoot and retouch the minimalist sets Noelia created with her exquisite paper creations on center stage, accompanied only by the expressive language of anonymous hands. The combination of subtle gestures and artistic papercraft resulted in a visual narrative that highlights the smart logistics offered by Aramex.
Client: Aramex
Creative Direction: Almost Impossible
Art Direction & Papercrafts: Noelia Lozano
Year: 2018
