CGI & Photography meets flooring: 'Look Both Ways'

PhotographyDigital CompositingCGIFilm & Moving Image

14 Jul

Interface Flooring is taking innovation to the next level with its 'Look Both Ways' collection, a ground-breaking fusion of carpet and laminate flooring. Teaming up with UK-based Good Brand Consultancy, we were tasked with creating compelling visuals that captured the essence of this revolution in flooring.

Client: Interface, Inc.
Creative & Art Direction: Good Brand Consultants
Year: 2019

Interface Flooring “Look Both Ways” collection launch campaign by MuruStudios advertising photographers in Madrid Barcelona Pamplona Spain 01.jpg

Using a mix of CGI-created surreal spaces and high quality studio photography, we brought to life the seamless interplay between carpet and laminate, showcasing its versatility and wide range of applications.

Cinemagraphs

“Look Both Ways” video presentation by Interface.

Architecture & Design

Mikel Muruzabal

Specializing in advertising and commercial photography, CGI and special effects, in Mikel Muruzabal Studio we deliver innovative visual solutions to brands worldwide from our base in Northern Spain.

http://www.mikelmuruzabal.com

CGI & Photography meets flooring: 'Look Both Ways'

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