CGI & Photography meets flooring: 'Look Both Ways'

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Interface Flooring is taking innovation to the next level with its 'Look Both Ways' collection, a ground-breaking fusion of carpet and laminate flooring. Teaming up with UK-based Good Brand Consultancy, we were tasked with creating compelling visuals that captured the essence of this revolution in flooring.

Client: Interface, Inc.
Creative & Art Direction: Good Brand Consultants
Year: 2019

Using a mix of CGI-created surreal spaces and high quality studio photography, we brought to life the seamless interplay between carpet and laminate, showcasing its versatility and wide range of applications.

Cinemagraphs

“Look Both Ways” video presentation by Interface.

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