Dynamic logistics in b&w: Aunditrans series
Our black and white photo series shows the technical and functional side of Aunditrans' logistics. We suggested the agency shoot in black and white with visible grain to give the images more authenticity and make them easier to use in catalogues with large fonts and flat colours. The images show the equipment and vehicles used in their services, as well as the organisation of their warehouses and the coordination of shipments.
Client: Aunditrans-Disayt
Creative Direction: Gap’s
Year: 2011