El Naturalista: advertising shoe photo series

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Turning our attention to the essence of summer and nature, we created a playful yet minimalist and, why not, intriguing series of shoe advertising photos for El Naturalista. We did not use any digital compositing or CGI, however, we had to seamlessly remove a few visible supports and anchors. Our concept was to bring to life the comfort and lightness of the shoes, beautifully intertwined with summer vibes and a close connection to nature.

Client: El Naturalista
Creative Direction: KEN
Year: 2015

By using vibrant, flat colour palettes, coupled with natural props such as expansive leaves and rocks, we developed a striking sense of weightlessness in the photographs that is sure to catch the viewer's eye.

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