Joven In: youthful spirit campaign for Caja Rural
Commissioned by Caja Rural, our 'JÓVEN IN' campaign seeks to spotlight the fierce, youthful spirit determined to bring about change. This collection employs both photography and advanced digital compositing techniques to vividly illustrate this generation's fight against prejudice and outdated norms.
Client: Caja Rural
Creative Direction: En Buen Sitio
Year: 2022
Making-of digital compositing