Lay's music campaign photography
In a dynamic collaboration, we teamed up with BBDO Russia to create the photography for the 'Music tastes better with Lay's' campaign for Eastern Europe. Set against the brand's signature yellow backdrop, our brief was to create images that were as dynamic as they were adaptable, suitable for a variety of media including life-size prints and web banners. Produced in Spain and directed by Gate Films for the broadcast ads, our imagery is perfectly aligned with the campaign's vibrant spirit, creating a consistent and energetic brand message across all platforms.
Client: Lay’s
Creative & Art Direction: BBDO Russia
Production: Gate Films
Year: 2018
The challenge was to capture straightforward yet flexible images that could be adapted for different uses, including life-size printed figures and horizontal web banners.
