Surreal "Pintxos" campaign to reactivate retail
In a one-of-a-kind campaign for the Pamplona City Council, we blurred the lines between gastronomy and retail. Pamplona's famed 'pintxos' come to life as fashion items in this surreal series—imagine a down jacket representing salmon or trousers taking the form of shrimp. Through minimalist yet intricate compositions, we've captured the unique texture and color of these culinary delights while promoting local businesses after Covid quarantine in a fresh and imaginative way.
Client: Ayuntamiento de Pamplona
Creative Direction: Brandok
Year: 2020
